Analyze
Cognito can be used for extensive analysis, here is just a sample:
New members acquired
Status of existing members
Member Attrition
Turnover generated by segments of the customers
Outstanding balances held by segments of customers and terms of payment
Collection of bad debts within member relationships
Demographic analysis of individuals (potential members) applying to become members, and the levels of approval, rejections and pending numbers
Delinquency analysis of customers behind on payments
Profitability of customers by demographic segments and segmentation of customers by profitability
Design finely targeted marketing campaigns
Execute
Help develop a more consistent, data-based decision making process for business decisions, which can produce better results than making business decisions by "guesswork"
Enhance communication among departments, coordinate activities, and enable organizations to respond more quickly to changes
Expedites decision-making and improve members' experience
Assist in the delivery of targeted marketing campaigns
Measure
Used to assess the present state of the business and to prescribe a course of action
Help an organization to measure progress towards its organizational goals
Visually delivers consistent key financial and non-financial metrics easily
